Every year people drown both at home and on holiday because they don’t take simple precautions, so reaching people with water safety messages is vital. 

Looking for a special gift for Dad this Father's Day? Why not treat him to some matching swimwear with his favourite little guy! Here are our top picks!

As many of you know our HQ is here in Holt, North Norfolk. Only 10mins from the beach! North Norfolk is a popular holiday destination for families and it's easy to see why. From long stretches of sandy beach to exploring in the sand dunes, here are top beaches in North Norfolk. 

Most of us have enjoyed the thrill of an energising dip in the sea – and in the UK, thanks to an abundance of rivers and lakes and long stretches of unspoiled coast, we don’t have to go far to find a beautiful wild swimming spot. But it’s not just the spectacular views and connection with nature that entice growing numbers of people to swim...

A UK staycation will probably be the first go-to for most families now travel restrictions are beginning to ease and we tentatively get back to days-out and weekend breaks - all those things we used to take for granted! So why not have a read of some of these staycation ideas!

Family camping holidays in the UK are going to be big this summer. If you're planning one with kids for the first time, we can tell you they're amazing adventures, if you get the basics right!

London Lido's are back for 2021 and we can't wait!

The days and evenings are brighter and the sun is starting to warm up- summer is on the way! Make sure you're ready for summer with these must have prints!